Marketing a company in this modern age can be fraught with all kinds of technical issues. Even if you hire an ad agency, you still have to know how to deal with Traditional marketing methods, social media, and at this point, let’s not even get started with AI.
So, when a northwest sportswear brand decides to do what might be called untraditional marketing, it’s time to pay attention. (Well, just a little.)
A new ad campaign
Oregon based Columbia Sportswear has rolled out a new ad campaign. Offering a challenge, and the winner of that challenge could wind up possessing the entire company.
According to seattletimes.com,‘if you can find the edge of the Earth and photograph it, then Oregon-based Columbia Sportswear can be yours, at least according to a new ad from the company.The ad features Tim Boyle, the company’s CEO, challenging flat-earthers.“You guys claim there’s an end to the Earth?” Boyle says. “Well, just go snap a picture. Send it to us. And you get the assets of the company. All of it.”’
The Flat Earth Society.
According to wikipedia.org,‘Flat Earth groups of the modern era date from the middle of the 20th century; some adherents are serious and some are not. Those who are serious are often motivated by religion[ or conspiracy theories. Through the use of social media, flat Earth theories have been increasingly espoused and promoted by individuals unaffiliated with larger groups. Many believers make use of social media to spread their views.’
Tim Boyle is the CEO of Columbia Sportswear. Has been making promotional videos for. The company for years and as you can see, it has an interesting sense of humor…