Dive Brief:
- West Coast convenience retailer US Market plans to open a Cinnabon inside all of its roughly 50 locations, a company spokesperson confirmed to C-Store Dive.
- The first Cinnabon debuted at one of US Market’s c-stores in Salem, Oregon, about three months ago, the spokesperson said. A pilot program is underway to get about 10 more “test site” Cinnabons up and running before launching the full rollout, they said.
- Cinnabon is US Market’s first QSR franchise, according to the spokesperson. The Oregon-based retailer is the latest in a growing list of c-store companies attempting to boost their food capabilities through on-site restaurants.
Dive Insight:
This partnership is not only a boost to US Market’s food operations, but will also significantly expand Cinnabon’s presence in Oregon, where the baked goods chain only has 15 locations, according to its website. Forty-three of US Market’s 50 convenience stores are located in the Beaver State.
Besides Oregon, US Market has c-stores in Washington, Idaho, Utah, Arizona and Texas, according to its website.
The spokesperson said that with Cinnabon, US Market is “leveraging nationally recognized brands to drive traffic and elevate the in-store experience.”…