Skims has opened its first Utah storefront inside City Creek Center, the downtown Salt Lake City mall owned by The Church of Jesus Christ of Latter-day Saints. The shapewear and loungewear brand founded by Kim Kardashian now occupies a spot on Level 1’s East Block at 50 S. Main Street, selling bodysuits, loungewear and underwear in neutral colors across a wide range of sizes.
The opening was first reported by Axios, which noted that City Creek Center is located in downtown Salt Lake City and owned by the church. Natalie Watson, the center’s director of marketing and business development, told Millcreek City Lifestyle there is tremendous consumer awareness and excitement around Skims’ arrival. She added that the brand’s arrival reflects the maturity of the market and recognizes Salt Lake City’s community strength in the eyes of national retailers.
Skims launched in 2019 and has since built out retail locations in New York City, Los Angeles, Dubai and other major cities, the report notes. The Salt Lake City location adds Utah to that growing map at a moment when the company is pouring fresh capital into brick-and-mortar growth nationwide.
A $5 Billion Brand Betting Big on Physical Stores
In November 2025, Skims closed a $225 million Series D funding round led by Goldman Sachs Alternatives, pushing its private valuation to $5 billion, according to Retail Dive. The raise was earmarked specifically to fund global store expansion and category growth as the company’s net sales approached $1 billion. That valuation, per Business Insider, now exceeds the combined market capitalization of Victoria’s Secret, valued at $2.86 billion, and Under Armour, valued at $1.98 billion — a milestone the brand reached within six years of its founding…