Sundance CEO Joana Vicente Hints Festival Could Move From Park City: ‘Cost Is a Challenge’ Video

Sundance Institute CEP Joana Vicente suggested during a surprise appearance Monday during a live taping of Matt Belloni’s “The Town” podcast, that the organization may be considering a move from Park City, Utah.

The Sundance Film Festival has been held in the resort town since 1981, after moving there from nearby Salt Lake City. And when asked about the state of negotiations between the Sundance Institute and the town, Vicente said, “Park City is part of Sundance. It’s a beautiful location. It’s kind of remote. We get immersed into the festival.”

At that, Belloni said, “I feel a ‘but’ coming,’ because I hear it, every time you go into a restaurant, you hear it every time you get into an Uber, you hear it every time you talk to people involved in the ski industry, they don’t like Sundance.”

At that, Vicente acknowledged “challenges,” including “accessibility” and “cost.” She then added that Sundance organizers have “been really excited about the programming that we are doing in Salt Lake and really getting to a more diverse, younger audience.”

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