The traffic in Utah’s Cottonwood Canyons can be the stuff of nightmares. Luckily for you, there are ways of minimizing your frustrations and maximizing your ski day when the storm rolls in and the cars line up. One of those solutions is the Ski Bus from the Utah Transit Authority, and the LCC bus just got a massive upgrade.
The marketing gurus at Pit Viper have cooked up a winner in their latest stunt, wrapping the Little Cottonwood Canyon Ski Bus in signature style and declaring it the official pace car of the infamous traffic red snake.
“Canyon traffic is a nightmare. Hell, it’s the Utah state mascot at this point,” Pit Viper’s Head of Marketing Troy Haas told FREESKIER. “Single occupancy vehicles are everywhere, which has never made sense to me. I mean, why wouldn’t you want to be chauffeured in a stretch limo with 39 of your closest friends?”…