How Julia Reagan’s memorial billboards became an internet sensation

Nearly a year since her face started smiling down on Salt Lake City from billboards across town, Julia Reagan, who died last year at the age of 81, has turned into an internet obsession.

The big picture: Reagan’s billboards are raising discussions about how we memorialize — and commodify — the dead in the internet age.

  • While many find them to be a touching tribute to a loved one, some online critics say they’ve morphed into “a viral marketing endeavor.”

Between the lines: Her image has spurred memes, online discourse, and at least one tattoo. Last week, a short-lived store hawking Julia Reagan merchandise was taken down…..

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