GREENSBORO, N.C. — Wrangler and Salt Lake City-based Pit Viper have announced a new collaboration to launch a collection of denim designed for watersports. The line, called Xtreme Blue Jeans (XBJs), marks the first time Wrangler’s classic denim has been tailored for high-intensity aquatic activities.
The collection, which includes denim shorts, vests, graphic tees, and Pit Viper’s Flip-Offs sunglasses, is geared toward adrenaline sports like jet skiing and waterskiing. According to the companies, the XBJs are made with durable materials designed to withstand exposure to water, a first for traditional denim.
In Pit Viper fashion, the line is cheeky, over-the-top ’80s with a large dose of humor. Only Pit Viper would join forces with a historic denim brand for water sports. It’s giving Kenny Powers on a jet ski…