- Emily Cheney, known as the “Toupee Queen,” transforms male cosmetics perceptions.
- Her toupee placements challenge masculinity norms, gaining positive reactions on social media.
- Cheney learned her techniques from her mother, offering classes in Bountiful and San Diego.
BOUNTIFUL — Emily Cheney says there is more to a toupee than meets the eye. And, if you’re one of the several million people who have seen any of her toupee placements, you’ve likely taken a double-take, or two, believing it was completely natural.
Known in social media circles as the “Toupee Queen,” Cheney, who lives in Ogden, has been changing the way people look at male cosmetics — particularly men.
“I think that we’ve allowed for things to evolve time and time again, and for some reason, in society, we’ve been resistant to evolve with some male cosmetics,” Cheney said. “I feel really good about the reaction I get.”…