MURRAY, Utah — Beyond Inc. is going back to its roots, changing its name and stock ticker to reflect its more well-known identity: Bed Bath & Beyond.
Effective Aug. 29, the company will change its corporate name to Bed Bath & Beyond Inc. and its stock will trade on the New York Stock Exchange under the symbol BBBY. It will continue trading under BYON through the close of market Aug. 28.
“Our name change is highlighting one of the most valuable pieces of intellectual property that investors and consumers know today,” said Marcus Lemonis, executive chairman and principal executive officer, “and does not change our intense focus on growing revenue, achieving profitability in the near team and monetizing valuable blockchain assets…