PARK CITY, Utah — For many Utahns curious about medical cannabis, the process of obtaining a card can feel intimidating. Between scheduling multiple appointments, navigating confusing state websites and facing costs that can exceed $250, it’s no wonder people give up before they start.
“I think the barrier to entry is probably one of the biggest things that’s holding people back,” said Diana Arena, Vice President, Growth Marketing for WholesomeCo, Utah’s leading medical cannabis delivery service.
WholesomeCo has spent the past five years building its business around a simple premise: removing obstacles that keep patients from accessing relief. The Bountiful-based company has a strong handle on Utah’s medical cannabis market by focusing on statewide delivery and patient education, rather than solely on product sales.
From food delivery to cannabis access
Co-founder Chris Jeffery brought an unlikely background to the medical cannabis industry. After building and selling OrderUp, a food delivery marketplace that processed 20,000 orders daily across 40 markets, Jeffery moved to Park City a decade ago. When Utah’s medical cannabis program launched, he saw an opportunity to apply his logistics expertise to a new challenge…