Steve Nielsen is very proud of the neon ice cream cone atop his diner and says it has become a Bountiful landmark. Photo by Steve Nielsen
Diehard Nielsen’s Custard fans know if they want to eat the world’s best custard inside the diner, it won’t be to the sound of soothing music. Any indulging in a caramel brownie concrete and sizzling fries dipped in made-fresh-daily fry sauce comes with industrial-level pounding from the double custard freezing machine.
That pounding is the essence of the Neilsen’s Custard business. Any suggestion that the patented machine be hidden in the diner’s nether regions is met with steep resistance from Steve Nielsen, its proud inventor and CEO of Nielsen’s Custard…