Ross Dress for Less, the national off-price retail chain known for discounted apparel and home goods, is moving forward with plans to open several new locations across the San Diego region, including Vista, Lakeside, and Coronado.
The company has recently submitted documents to the San Diego County Department of Environmental Health and Quality for a new store in Vista at 1631 S Melrose Drive, Suite A, which would replace a CVS Pharmacy at Melrose Village Plaza. A second proposed location in Lakeside at 9532 Winter Gardens Boulevard would take over a former Rite Aid space. Ross has also filed plans for a DD’s Discounts store, one of its subsidiary brands, at 1854 Coronado Avenue, which will replace a former Rite Aid location. All three projects are currently pending consults.
Ross Dress for Less has built its business model around off-price retailing, offering discounted name-brand and designer merchandise through a high-volume, low-overhead store format. The company is the largest off-price retailer in the United States, sourcing products directly from manufacturers and passing savings on to customers. Its stores are designed with a simplified layout that prioritizes inventory turnover rather than traditional retail presentation…