Fashion Valley and Mission Valley malls are less than a mile apart, but the shopping experience in them couldn’t be more different.
- Fashion Valley has every designer store you can think of; Mission Valley has the more traditional array of a Footlocker, Hot Topic, a comic book shop and claw arcade games.
Why it matters: The story of how these malls became so different shows the impact of luxury brand relationships, cross-border shoppers and how malls are handling post-COVID shopping habits.
Catch up quick: Both malls made pivotal changes in 2023 that sent them in differing directions…