San Diego street renamed to honor Black hair care pioneer Willie Morrow on his 85th birthday

ENCANTO (KGTV) — The next time you drive in Encanto, make sure you look at Willie L. Morrow Way. The man whose name is on the sign paved a way for Black hair care in San Diego and around the world.

After years in the making, Tooley Avenue in Encanto was officially renamed Willie L. Morrow Way on Thursday afternoon, with the community watching the historic moment unfold.

Willie Morrow was a barber and hair care entrepreneur who called San Diego home for many years. He invented the Afro pick and the California curl hairstyle, building his reputation in the early 1970s when he trained thousands of barbers and beauticians in the United States military to properly care for Black hair…

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