SAN DIEGO (Border Report) — Restaurant owners in Tijuana are happy to see 2025 ending as sales were down significantly calling the year a “complicated time for the industry.”
Rebeca Aguilar Santuario, director of the National Chamber of the Restaurant Association in Tijuana, told the El Sol newspaper that most restaurants in the region are going through a “crisis” brought on by the perception of a lack of security in Northern Baja, uncertainty in the economy and the long border waits.
“Every negative aspect always seems to affect the restaurant industry,” she said. “Everything hits this sector and visitors stay away, we’re trying to work with authorities to insure our visitors have positive experiences when they come to the city for a meal and to have fun, they need to know they are safe.”
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Aguilar Santuario said her association has begun working with restaurant owners educating them about policies and practices to remain open and profitable…