SeaWorld parks accused of using ‘bait-and-switch’ tactics in new legal complaint

(FOX 5/KUSI) — The parent company of SeaWorld San Diego and Sesame Place in Chula Vista has been faced with a class action complaint, accusing the theme parks of misleading customers about ticket prices.

Johnny Ngo, an Orange County resident, filed the complaint in the Superior Court of the State of California for San Diego County against United Parks & Resorts, Inc., also known as SeaWorld Parks & Entertainment, Inc.

The complaint alleges that consumers have to navigate through multiple screens when buying tickets online for all of the company’s theme parks but do not learn the “true” cost of those tickets until they reach the final checkout screen.

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The multiple screens include requiring a customer to select the number of tickets at a certain price for a specific date and then being presented with additional experience they may choose to add to their cart…

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