A car expert is racking up views on TikTok after spotting a piece of marketing so blunt it stopped him in his tracks in the parking lot.
Etienne Elsaesser (@etienne.elsaesser) says he had just pulled into a Discount Tire when he glanced across the street and noticed a competing auto shop advertising many of the same services—oil changes, alignments, and brake work. Nothing unusual there.
What caught his eye was the banner stretched across the front of the rival business…