TORREY PINES – The 2026 Farmers Insurance Open marks the end of an era.
The PGA Tour announced on Jan. 9 that after a 16-year run, this is the final year with Farmers as the event’s title sponsor, meaning it’s the last time the event will be played under its current name.
Farmers Insurance has sponsored the event since 2010, making it the second-longest lasting naming rights deal in the event’s history, after Buick’s 18-year stint from 1992-2009, when it was known as the Buick Invitational…