Frozen yogurt is making a comeback, though in San Diego it may have never fully gone away.
The big picture: The once-crowded froyo scene has been shrinking for years, industry data shows. But nostalgic fans are returning.
State of play: Roughly 128,000 TikTok posts were tagged #froyo during the first 10 months of 2025 — up over 16% from the same time last year, according to internal data shared with Axios.
- Some customers want what they’re calling “Obama-era froyo.”
💭 Claire’s thought bubble: Finally, my time to shine has come. I am a San Diego froyo expert and have a lot of opinions. Here are my top picks:…