PACIFIC BEACH – A new competitor has appeared in the soft serve market: An ice cream shop in Pacific Beach Marketplace called Brites.
Located at 4315 Mission Blvd., Brites has taken over the space in the suite previously occupied by a tea shop and shares space in the underground parking structure anchored by Ralphs.
Brites Soft Serve is the shared vision of brothers Sihao and Sibo Yan, whose establishment offers a variety of low-calorie and vegan options, including unique flavors like hazelnut and matcha. The shop features a self-serve setup with fun flavors and sampling cups…