Some of the best meals aren’t announced. You hear about them quietly, usually from someone who says, “You have to try this place,” and means it.
There’s no advertising push, no flashy signs pulling you in from the road. What keeps these seafood spots busy is trust built over time.
Certain restaurants along the California coast have grown the old-fashioned way. Locals stop in after work. Families return year after year. Visitors stumble in once and make a point to come back. The food does the talking, and it doesn’t need help…