A San Diego beauty supply store owner says tariff-driven price hikes are slowing customer traffic

NATIONAL CITY (KGTV) — A San Diego beauty supply store is feeling the financial strain of tariffs, with the owner saying vendors raised prices before tariffs even took effect — and haven’t lowered them since.

Last July, Bill Woods, owner of Berlen’s Beauty Supply, said vendors began inflating prices months before tariffs were officially implemented, anticipating increases of 20% to 30%.

“Even before the tariffs have come, we found that over the last 1.5, 2 months, all of our vendors are raising their prices approximately 20%,” Woods previously told ABC 10News…

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