Pinsarella Market, located at 8131 La Mesa Boulevard, aims to open its first location between October and November 2026. The restaurant will take over a space formerly occupied by Kratom Krava Bar, an establishment that served plant-based drinks made for relaxation and socializing.
The concept specializes in Pinsa Romana, an Italian-style preparation known for its light, airy crust and delicate crunch, as well as Roman Antipasti, and will also feature a self-service wine and beer bar. Combining a restaurant-and-marketplace model, Pinsarella Market will allow customers to dine in, order takeout, pick up prepared meals, or purchase ingredients to recreate dishes at home.
Pietro Di Giammarino, CEO of Pinsarella, told What Now San Diego that the business emerged from the difficulty of finding authentic Roman-style pizza outside of Italy, before later evolving into a B2B model focused on providing high-quality pinsa for restaurants…