Cumulus Media layoffs began while I was in Cleveland last week for MSBC 38. The timing wasn’t great given that MSBC unites and energizes radio professionals across the industry, but I do understand business. When profits shrink, companies reduce expenses, and lowering head count usually provides the largest savings.
According to Cumulus Media’s financial statements, the company generated 741.7 million in net revenue in 2025, down from 827.1 million in 2024, and 844.5 million in 2023. Q1 2026 results put the company on pace for another annual decline. When revenues shrink, head count gets lowered.
But if this were only about business, this piece would be easy to write. It’s not. There are people working for Cumulus Media and Westwood One who I like. Human decency, leadership, and competent management are vital to running a strong business, and Cumulus San Francisco continues to have big problems. I know Mary Berner prefers to keep a low profile, but sometimes more is expected. This is one of those times.
The Greg Papa Situation
I paired John Lund and Greg Papa in 2011. They were a fantastic team that produced ratings wins and revenue in San Francisco. KNBR ended their partnership in 2024, cutting Lund. Papa stayed on with Greg Silver, and in August 2025 revealed he was stricken with acute lymphoblastic leukemia. That battle forced him to step away from his radio show and 49ers play-by-play gig. While Papa’s focus shifted to his health, KNBR relied on Silver to carry the show. Questions grew about what happens to middays if Papa couldn’t return…