The Kansas City Chiefs are in red jerseys for Super Bowl LVIII next week because they won in them four years ago against this same opponent, and because the color will give them a slight advantage thanks to tens of thousands of years of human behavior.
There’s a clash — quite literally — of reds in Las Vegas as the Chiefs take on the 49ers . When they met in Super Bowl LIV in 2020, I wrote a couple thousand words for this website about the meaning of these colors in this game. At that point, it was the first Super Bowl with two teams who both wore red. And as the designated home team, Kansas City got to choose its jersey color and stuck with the red tops that got them through the playoffs, as well as their lone Super Bowl win in 1970.
Yet again, the Chiefs are the designated home team. And instead of going with the white tops that won them road games in Buffalo and Baltimore the previous two weeks — as well as the Super Bowl last year against the green-clad Eagles — the Chiefs went with the dominant red color. That puts the 49ers back in white tops, which they’ve wore in three previous Super Bowls.