It’s a cool Thursday morning in downtown San Francisco, and I’m walking up Powell Street through a once-familiar-looking Union Square.
As I stroll past the bones of retail giants, “For Lease” signs mark abandoned storefronts like lurid headstones. I see the empty Uniqlo , H&M and Forever21 , along with a vacant Walgreens and the former Diesel outpost, which looms over Market Street like a pillaged kingdom. Overall, the neighborhood feels less like an economic epicenter and more like a consumerist graveyard.
But among these depressing corporate relics is an unusual and perhaps welcome sight: groups of stylish young people with mullets, micro-tattoos and designer clothes hobnobbing inside a new, sleek retail space on Geary Street. From a distance, it’s unclear what, exactly, it’s supposed to be, or what types of products it intends to sell…