As Corporations Abandon Pride, San Francisco’s Chinatown Steps Up

“At Chinatown Pride, I learned that the true history of most American Chinatowns are deeply radical,” says writer Ian Kumamoto.

At some point during the past several years, so many Pride celebrations turned into a corporate affair. While marching in parades alongside nonprofits providing life-saving health care for queer people, we’d also see floats paid for by banks, fast food chains and petroleum companies. To some queer people, this feels like progress — or at least a belief that the LGBTQ community’s mainstream visibility would equate to permanent protections.

This year, however, something’s changed. Corporations such as Target, Comcast and Mastercard have pulled out of Pride celebrations around the country, citing “shifts in priorities.” Given this administration’s blatant rejection of diversity, we know what that means.

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