For a moment, SoSF looked like it was going to be San Francisco’s next big music festival.
When promoters announced the Pride-themed event in early April, all the indications were positive. SoSF featured an impressive lineup of local talent, with pop juggernauts Kehlani, Kim Petras and Tinashe as headliners. The event would take place on Pier 80, the sprawling grounds of San Francisco’s 45,000-attendee Portola Festival.
Now, less than a week out from the big day, SoSF’s digital footprint has all but vanished. At a moment when any comparable event would be mounting a last-minute social media push to sell tickets, SoSF has instead deleted every single post from its official Instagram account. Kehlani, who was one of the event’s co-presenters and headliners, has dropped out, as have two performers, one of whom was listed as one of the event’s organizers…