Friday marked the one-year anniversary of San Francisco’s inaugural Front Street Entertainment Zone event, Oktoberfest on Front Street.
It was the first of what would become many activations of the area as a part of the city’s strategy of revitalizing the downtown area. That was right around the same time that Embarc Wines opened on Front Street between Clay and Sacramento.
“We first started looking at the space about 18 months ago. At the time, we weren’t quite sure what was going to happen around here in terms of foot traffic,” said co-founder Adam Lovingood…