Many of us are familiar with the frustrations of dating apps, and the seemingly endless cycle of not-quite-right matches and quick ghostings they bring with them. One Bay Area woman has taken matters into her own hands and gone analog with her search for a mate, on a fairly grand scale.
Lisa Catalano, a 42-year-old San Mateo woman who owns a vintage clothing business, has paid for a series of billboards that drivers on 101 on the Peninsula may have seen over the past several weeks. The “Marry Lisa” campaign launched on September 2, and the billboards feature a URL, marrylisa.com, which leads husband prospects to an online application.
“I’m putting myself out there,” Catalano told the New York Post last week. “People would be shocked if they knew how much this is costing me.”…