Erewhon, the Los Angeles luxury grocery store adored by celebrities and wellness influencers, sent fans into a frenzy Tuesday with an Instagram post hinting at something “coming soon” to cities like San Francisco, New York and Miami.
Many took it as a sign that new stores were on the way. They weren’t.
The post, featuring maps of major U.S. cities, originally read, “A taste of Erewhon in your city. Coming soon.”…