The Brief
- A Bay Area woman, Lisa Catalano, is using billboards and taxi ads to find a husband after becoming frustrated with dating apps.
- She created a website, MarryLisa.com, where eligible bachelors can apply to date her.
- The campaign has received a polarizing response, but Catalano remains optimistic about finding the right match.
SAN FRANCISCO – After growing frustrated with the lack of success on dating apps, a Bay Area woman is taking a unique approach to finding love.
The backstory:
The idea began in June as a creative outlet for 42-year-old Lisa Catalano’s frustrations with the modern dating scene. …