How much would you pay to find the perfect baby name, curated perfectly to suit your taste and needs? Among the ultra-wealthy in the Bay area, the answer goes up to a whopping $30,000.
Taylor A. Humphrey, a San Francisco-based entrepreneur, built her baby-naming empire after she began posting about her baby-name obsession on social media around a decade ago.
Today, her services range from personalized baby name recommendations, which can cost $200, to higher-end services, which start at $10,000. Her “baby name branding” campaign, for instance, is a genealogical investigation designed to unearth old family names that can be recycled for the newest little one…