It was Halloween night, and one of the busiest nightlife destinations in the Bay Area was … a grocery store?
The Daly City location of Seafood City, a Filipino grocery store chain, had a line of costumed visitors out the door that night during its “Late-Night Madness,” pop-up event series, during which the store is open until midnight while DJs perform.
The events, which have been publicized widely on social media, began in Daly City in September as a fun way to launch the start of the store’s new street food program, according to Patricia Francisco, the Seafood City’s head of digital marketing and events. They built a menu for the event, including signature pandesal sliders and Filipino nachos, Francisco said.
Given that the Bay Area is home to a number of talented Filipino musicians and artists, and the shop itself tended to draw a younger crowd, she wanted to try creating a night market atmosphere at the event — with high-energy entertainment to match, she said. That’s when she found and booked JP Breganza, a Filipino DJ who grew up in Vallejo…