New York’s Substack ‘it’ girl takes SF by storm

Sundberg had martinis at Bix, swam with seals in Sausalito, walked around Pacific Heights — writing later about the “monstrous homes” that looked like heaven in The Good Place, and vacant streets, where “private police drove in loops up and down the hills, protecting nobody from everyone else” — and cracked open Dungeness crab at Hog Island Oyster Co.

She was staying there on the recommendation of Dylan Abruscato, a friend of Feed Me and president of TBPN (opens in new tab), Silicon Valley’s podcast-turned-media company of the moment. She wore a black turtleneck, blue jeans, and loafers — an outfit giving 2026 Manhattan as much as ’90s Steve Jobs.

It was a convincingly SF-by-way-of NYC crowd, with sheer blouses and indigo-dyed T-shirts replacing the puffy coats and cashmere scarves strewn around any New York bar this time of year. Sundberg wore a miniskirt and knee-high boots, her hair held loosely in a claw clip.

“It’s exciting to be in a room of people I’ve never met who read the same stuff as the people who I spend time with in New York,” she said…

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