Colma police are asking for the public’s help tracking down three people accused of carrying out a big-ticket fragrance theft at the Ulta Beauty at 119 Colma Boulevard. Investigators say multiple bottles of perfume valued at about $8,019 were taken on Sept. 8, 2025, and that the suspects drove off in a black BMW. The department has released brief physical descriptions and says the investigation remains active.
The Colma Police Department shared surveillance stills and the suspects’ descriptions, and urged anyone with information to call the Detective Bureau at (650) 997-8321 or the anonymous tip line at (650) 997-8337. The department said the theft involved multiple bottles of fragrances and that investigators are still working the case. This account is according to the Colma Police Department.
Where the theft took place
The reported theft happened at the Ulta Beauty store in the 280 Metro Center at 119 Colma Boulevard. The chain’s official store listing confirms the address and local phone number. Ulta Beauty shows the Colma location and hours.
What the police released
Police described Suspect No. 1 as a Black female in her early 20s to early 30s wearing a red zip-up hoodie and jeans, with a tattoo on her chest. Suspect No. 2 is described as a Black male in the same age range wearing a white T-shirt with tattoos on his right arm, and Suspect No. 3 is a Black male who wore glasses and a white T-shirt and has a tattoo on his right bicep. Authorities say the trio fled the scene in a black BMW and that the retail loss is about $8,019, according to the Colma Police Department.
Local pattern and law-enforcement response
Retail thefts at Ulta and other beauty stores have been a recurring problem across the Bay Area, and local reporting has documented several similar incidents in recent months. Hoodline coverage of earlier Colma Ulta thefts has flagged previous cases in the area, and the California Highway Patrol highlighted multi-county takedowns of organized retail-theft rings. Those efforts reflect a broader push by law enforcement to disrupt theft networks that target high-value cosmetics and fragrances.
Potential charges and legal context
Because the reported loss exceeds California’s $950 misdemeanor threshold, prosecutors could pursue grand-theft charges if investigators develop enough evidence, though charging decisions rest with local prosecutors. The governor’s office summarized new measures to crack down on retail theft in late 2024, and California courts explain how the $950 threshold separates petty theft from grand theft in most cases. The Governor’s Office and California Courts provide background on the statutory framework and recent changes…