A beloved San Francisco restaurant known for its wood-fired pizzas is preparing to shut its doors, marking another notable closure in the city’s evolving dining scene. However, it’s not the end of the brand altogether – just a shift in their business model.
A decade-long run comes to an end
Del Popolo, a Michelin-recognized pizzeria in San Francisco, is set to close on May 8, 2026. Founded by Jon Darksy, the restaurant first gained attention as a mobile pizza operation in 2010 before expanding into a full brick-and-mortar location in the Nob Hill neighborhood in 2015. Over the years, it built a strong following for its Neapolitan-style pizzas and high-quality ingredients.
Shift toward a new business model
Rather than signaling a complete exit from the food industry, the closure reflects a strategic pivot. Darksy plans to focus on Del Popolo’s frozen pizza business, which has seen growth as consumer demand shifts toward at-home dining options. The move…..