The world’s largest fast-food chain by store count is continuing its U.S. rollout as low-price beverage and dessert brands push into major metro markets. In the Bay Area, that expansion reached Sunnyvale on July 10, when Mixue opened its first regional location and launched a weekend free-ice-cream promotion.
Mixue opens in Sunnyvale with more than 53,000 stores behind it
China-based Mixue celebrated the grand opening of its first Bay Area store on Friday, July 10, at 1641 Hollenbeck Ave. in Sunnyvale, according to the San Francisco Chronicle. The company’s opening offer gives customers a free soft serve cone with the purchase of a drink through Sunday, July 12, and the store is also selling limited-edition merchandise tied to its Snow King mascot.
The opening adds a Bay Area foothold for a chain that the Chronicle reported has more than 53,000 locations worldwide, a total that puts it ahead of McDonald’s, Starbucks and Subway by store count. Recent company results cited in financial coverage indicate Mixue’s network kept growing in 2025, reaching nearly 60,000 stores by year-end, underscoring the pace of its international expansion. The brand was founded in Zhengzhou, China, in 1997 and has spread widely across China and other Asian markets before its recent U.S. push.
The Sunnyvale menu reflects the price positioning that has helped define the brand. The Chronicle reported that a vanilla soft serve cone is priced at $1.59, while drinks including milk tea, fruit tea and coffee generally run from about $3.50 to $5. SFGATE separately reported that the grand-opening event runs July 10 through July 12 and that nothing on the local menu exceeds $5.
What the Bay Area opening confirms, and what is still to come
For Bay Area customers, the confirmed development is straightforward: Sunnyvale is the first Mixue location now operating in the region. The Chronicle reported that the store is open daily from 11 a.m. to 9 p.m., giving South Bay customers the first local access point to a chain that until now had not had a Bay Area presence…