East San Jose businesses are partnering with the city to launch a plan to drive more shoppers into the Tully Eastridge neighborhoods and breathe new life into its diverse economy.
The business owners want to create a Business Improvement District as a way to draw more foot traffic to the area for upcoming events such as farmers markets and Night Markets. This would be the city’s first Business Improvement District in 16 years, and Tully Road-Eastridge Business Association Chair Christina Bui said she has been working with San Jose for a year help include about 500 businesses. City officials released the plan’s details, which is set for discussion and potential approval at the Sept. 10 city council meeting.
“There’s some of us who are really micro businesses, so my heart was on them and how much they’re able to pay,” Bui told San José Spotlight. “We started off asking what the data is here and luckily, the consultant was able to lay that out and help come up with these numbers so we can be fiscally sustainable.”