Meta Platforms CEO Mark Zuckerberg is known for his passion, including for ancient Rome, and on Wednesday he wore a shirt that played on his own ambitions as his company launched what he described as the best glasses in the world.
At Meta’s annual Connect event in Menlo Park, Calif., Zuckerberg wore a custom T-shirt with the Latin phrase “aut Zuck aut nihil,” or “all Zuck or all nothing,” as he revealed the first working prototype of Meta’s augmented-reality glasses.
The phrase was a play on “aut Caesar aut nihil,” which means “either a Caesar or nothing,” or more simply “all or nothing.”
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The saying, indicative of grand ambition, was a personal motto of Italian Renaissance Prince Cesare Borgia and was possibly coined by Julius Caesar himself, according to some scholars.
Zuckerberg has long been interested in the Roman Empire. He spent his honeymoon in Rome and two of his children, August and Aurelia, are named after emperors Augustus and Marcus Aurelius.