The Brief
- Trader Joe’s new limited-edition pastel-colored tote bags are selling out nearly as fast as stores can stock them.
- Some of the bags are reappearing online and are being sold at exorbitant prices.
- The craze mirrors a similar phenomenon that happened when Trader Joe’s first released mini totes last year.
ALAMEDA, Calif. – Trader Joe’s new limited-edition pastel-colored tote bags are stirring a fervor among shoppers, and some of the bags are being resold online at massively inflated prices.
The $2.99 bags hit store shelves on Tuesday, and are available in pink, baby blue, mint green and lavender.
Many Trader Joe’s in the Bay Area quickly sold out of the totes the very morning they were introduced, despite the fact that shoppers were limited to buying two to four bags at a time depending on the store location.…