Torrid, a popular fashion retailer specializing in plus-size apparel, announced plans to shutter up to 180 stores nationwide before the end of the year, including locations across the Bay Area, as the company shifts focus toward its digital operations following a drop in sales.
The decision comes as the California-based company reported a 4.9% year-over-year decline in net sales for the first quarter of 2025, down to $266 million from $279.8 million in the same period last year. Gross profit margins also fell, from 41.3% to 38.1%.
“We’re accelerating our transformation to a more digitally led business, which includes optimizing our retail footprint,” said Lisa Harper, CEO of Torrid, in a statement. “We now plan to close up to 180 underperforming stores this year — allowing us to reduce fixed costs and reinvest in areas that drive long-term growth, including customer acquisition and omnichannel enhancements.”…