Viral toy store valued at $34 billion quietly opens in the Bay Area

The most in-the-know person in San Francisco confirmed a highly anticipated store opening last week. Over the rollicking beats of Missy Elliott’s hit “Pass That Dutch,” Mayor Daniel Lurie announced that Pop Mart — a popular Chinese toy company best known as the purveyor of Labubus — would be opening in Union Square.

“It’s all the craze around the world, and now it’s coming to San Francisco,” Lurie said in an Instagram reel. That store won’t be opening until the “late third quarter” of this year, according to the San Francisco Chronicle, but in the meantime, there’s another new opportunity to score the viral plush toy sensation in the Bay Area. (The Chronicle and SFGATE are both owned by Hearst but have separate newsrooms.)

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