People Drive From All Over California For The Prime Rib At This Old-Fashioned Mexican Restaurant

Hidden in the agricultural heart of California’s Central Valley sits a culinary contradiction that somehow makes perfect sense once you’ve experienced it.

La Finca Branding Iron in Merced – affectionately called “The B.I.” by those in the know – seamlessly blends traditional Mexican flavors with classic American steakhouse fare, creating a dining destination that defies easy categorization but delivers memorable meals that have people mapping routes from San Francisco, Sacramento, and beyond.

The star of this cross-cultural culinary show? A prime rib that would make any dedicated carnivore weep with joy.

Pulling into the parking lot of La Finca Branding Iron, you’re greeted by a structure that looks like it was plucked straight from an old Western film set…

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