Updated: 09/02/2025 10:20 AM EDT
LOS ANGELES — California Gov. Gavin Newsom is rolling out a barrage of new ads to sell voters on his redistricting measure, casting President Donald Trump as the face of the high-stakes special election.
The Democratic governor is releasing two ads Tuesday on his social media channels — two of at least nine spots he plans to release this week — as the ad wars over the ballot measure begin in earnest.
“This is a shock and awe approach,” said Sean Clegg, a senior Newsom strategist. “It’s not your grandmother’s media campaign where you do one woodworking ad” — a jab at the latest spot by the measure’s opponents — “and put it across all platforms. We’re living in a very different media environment.”…