Starting Jan. 1, Californians can request the removal of their personal information from online platforms.
The new Delete Request and Opt-out Platform (DROP) launched by the California Privacy Protection Agency (CPPA) aims to make it easy for California residents to delete personal information collected and sold by online data brokers.
There are about 500 data brokers that operate in the state, and before the new system, Californians had to contact each one to access their data. There was also no way of knowing if the data brokers had complied with a deletion request or if they would stop collecting your data in the future…