What you need to know: As of January 1, Californians can tell data brokers to stop selling their personal information through a simple online platform—DROP
January 20, 2026 – SACRAMENTO – Governor Newsom and the California Privacy Protection Agency are unveiling a new tool that enables Californians to easily opt out of
the sale of their information by data brokers. The tool, Delete Request and Opt-out Platform, better known as DROP, was made possible by SB 362 (Becker) (the Delete Act), signed by Governor Newsom in 2023, which helps continue advancing California’s nation-leading privacy protections.
A little over two years ago, I signed a nation-leading law to give Californians more control over their data, and the ability to tell data brokers that their information is not for sale. Your data should belong to you, and DROP will make that happen in one simple step…