Like Johnny Cash, San Jose Sports Authority Executive Director John Poch has been everywhere. He used to travel every month to different cities to see their sports events, looking for San Jose’s next potential opportunity.
And just about every city he went to had some sort of visitor center. But San Jose didn’t have one — until this week with the launch of the Locker Room — a visitor center and merchandise store — in downtown San Jose.
“The intent of this visitor center is a one-stop concierge service,” Poch said.
The Locker Room name fits in with San Jose’s emphasis on the big sports events coming to the San Jose area in 2026, starting with Super Bowl LX at Levi’s stadium on Feb. 8, continuing with NCAA men’s basketball tournament games at SAP Center in March and going big with six FIFA World Cup games at Levi’s in June and July. There’s shirts, hats and other items for sale from the city’s sports teams — the Sharks, Barracuda, Earthquakes, BayFC and San Jose State — as well as San Jose-branded clothes and items…