SANTA BARBARA, Calif. (KEYT) – Santa Barbara will have a holiday parade on State St. December 4th.
The Downtown Santa Barbara Improvement Association (DSBIA) says Consumer Fire Products will be the Presenting Sponsor and Yardi Systems, new to downtown, will also be a main supporter of this event.
It has drawn an estimated 60,000 spectators along with bands, floats and inflatable holiday characters. The last parade was in 2019 due to the pandemic and other concerns…