I spent a lot of time getting to know Ventura better this summer while researching and writing Visit Ventura’s 2024 Inspiration Guide. There’s a whole lot to love about our neighbor to the south, where locals fiercely protect and celebrate its down-to-Earth, original character while simultaneously welcoming fresh energy as young entrepreneurs open new shops, restaurants and community gathering spaces. After meeting many locals and talking to a variety of business owners, I couldn’t help but share in their contagious enthusiasm for all things Ventura. As cool as Ventura might be in my book, it was missing one key element for a certain set of travelers: a stylish boutique hotel. As of 2024, that challenge is now a thing of the past!